
WhatsApp Bulk Messaging Platform for E-commerce
We developed a custom WhatsApp bulk messaging platform for an e-commerce client to enhance customer engagement and promotions. The platform allowed the business to send personalized promotional messages, order updates, and alerts directly to customer WhatsApp numbers. Built using the WhatsApp Business API, it enabled bulk messaging to over 50,000 customers per campaign with high delivery rates. The system included message scheduling, click tracking, and reporting features for marketing insights. Our team designed a simple dashboard where the client could upload contact lists, draft messages, and monitor campaign performance in real-time. Compliance with WhatsApp’s guidelines ensured smooth operations without bans or restrictions. The platform was integrated with their CRM, enabling automated order notifications and cart abandonment reminders. This solution increased customer response rates by 40% compared to traditional SMS campaigns. The client also used the platform for flash sales, achieving record sales during promotional events. It remains a key tool in their digital marketing strategy.

